Advocates

Jennifer Lux

Jennifer Lux brings extensive experience and a vast political network to the Florida Capitol Advocates team. She most recently ran a successful Florida State House campaign has extensive experience in marketing, sales, community relations, public relations, and operations in both political and business arenas.

During the most recent Presidential race Jennifer was Staff Lead for Senator John McCain and the National Lead for Cindy McCain and the McCain family.

Through her consulting company, Lux Strategies, she has managed multiple political campaigns, served as the Communications Director for the Alliance for Florida PAC, and still continues to consult with multiple national political figures and elected officials.

Prior to her work in politics, Jennifer held marketing and sales positions in the telecommunications, staffing, and pharmaceutical industries with Fortune 100 companies.

About

Our advocates provide some of the most experienced and well-connected individuals in Tallahassee, including former members of the legislature, committee chairs, key staff veterans and advocates.

Our advocates can open most any legislative or executive door for our clients and successfully advocate their needs and position to those whose decisions will impact the business and lives of our valued clientele.

As your Florida Capitol Advocates, we will work until our clients’ mission is accomplished, whether that requires protecting our clients from adverse actions of government or leveraging government opportunities for the benefit of our clients. When clients retain Florida Capitol Advocates as their lobbying team, they know that someone is watching out for their interests in both Tallahassee and Washington. We advocate for our clients before legislative bodies and administrative agencies by providing professional assistance and expertise in: 

  • Monitoring legislative action and administrative rule-making and alerting our clients when actions need to be taken to protect their interests.
  • Government risk management for business and industry by identifying our clients’ legislative and executive branch needs, as well as areas of vulnerability.
  • Development of business-government strategy plans.
  • State and Federal governmental coordination.
  • Providing access for our clients to legislative and administrative decision makers in Tallahassee and Washington D.C.
  • Establishing, improving and maintaining relationships for our clients with administrative agencies that affect their business.
  • Proactive action plans for both legislative and executive branches.
  • Designing lobby plans and assembling lobby teams to target desired legislative results.
  • Political and campaign consulting.
  • Training our clients and their employees to do effective lobbying at the grassroots level, believing that the best lobbyists are those closest to home.